Increase the Value of Your Article Marketing
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Tags: article directory, article marketing, article spinning, article syndication, content syndication
Given the amount of resources that an online business puts into article marketing, we all hope for good value for our expenditures. Whether we write the content ourselves, use the writing talents of members of our staff or outsource to a professional writing service, we need to recoup our expenses by increasing our traffic and, ultimately, our sales.
Article directories are the most frequently used distribution point for our content. There are three advantages to using a good article directory. First, a top tier article directory attract a lot of traffic. That results in a lot of potential readers being able to access our articles on the directory, itself. Some of those people will read our article, and, if we have written persuasively, some of those readers will click through to our site.
Secondly, many webmasters who monetize their sites with advertising will add our articles (including our links) to add to their own sites in our niche or a related niche. These sites will typically have far less traffic than the article directories, however that traffic will tend to be highly targeted. Thus, a higher proportion of those viewers will be drawn to our article.
Visibility of our links to the search engines, thereby improving our position in the search engine listings, is the third advantage of submitting our content to article directories. Unfortunately some of the benefit of our search results will be limited and temporary, because repeated publication of the same article on a number of sites will be considered duplicate content.
If we handle of syndication to article directories properly, we will provide unique articles to each directory to which we submit. If we spin our content, then we can accomplish producing multiple unique versions of the same content. However, even when we go to the trouble of spinning so that each article directory gets a unique version, those niche sites that get our articles from the same directory will be duplicate content. Thus, while spinning our article prior to submission to multiple directories is a great improvement, we can still do even better in squeezing value from our article marketing efforts.
An alternative to using only article directories is to also distributed unique articles to individual sites within our marketing niche. Unfortunately this can be a time consuming challenge in identifying potential publishers for our articles and then convincing those webmasters that they can actually benefit from publication of our articles (and our contextual links).
Fortunately there is a semi-automated system to make implementation of this peer-to-peer exchange much easier. I think of it as an article distribution coop. I provide a complete description of this automated content marketing system elsewhere.