A Website Survey - No Beating Around the Bush
A Website Survey - No Beating Around the Bush is an article in Web Hosting Articles 4U, a professional web hosting article blog. You can read more articles at Search Engine Marketing,the next article:Internet Online Marketing Advertising Business-5 Tips To Make Money Wth One.
Tags: customer survey, feedback, market research, marketing, Online surveys, visitors, Web Design, web performance, webmaster
Webmasters have access to free tools such as Google’s Analytics that will provide them with detailed information on the number of website visitors, what pages have been accessed and the length of time visitors have spent accessing the website.
However, despite the vast amount of detailed information that can be collected what will always be missing is information that will tell the webmaster what the visitor was thinking. Did they like the site? Was the layout clear or confusing? Was it easy to navigate the website and were they able to find the information they wanted?
A website may be generating sales but why are some people that visit the website not buying anything? Was it because they didn’t like what was being offered or they couldn’t find what they wanted?
Using online surveys webmasters have a simple and accurate method of answering these types of questions. Direct feedback from the website visitors hears it straight from the horse’s mouth, no need to guess, just ask the visitors directly on how they found the web site and if they found what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they arrive at the website?
- Are they accessing the website for business or pleasure?
- Did they find the information they were looking for?
- How easy did they find navigating the website?
- Would they recommend the website to others?
A good website survey will be concise and will collate information that once analyzed will provide valuable information to help improve the website.
Another alternative to a traditional survey is to embed one or two survey questions within the website after specific procedures. For example, ask visitors at the end of the registration process if they found the procedure quick and easy; or after ordering an item ask if they found the ordering procedure and payment methods straightforward. To make sure that the questions do not become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment