Journalists Love a Crash, But There Isn’t One in Online Marketing
Journalists Love a Crash, But There Isn’t One in Online Marketing is an article in Web Hosting Articles 4U, a professional web hosting article blog. You can read more articles at Search Engine Marketing,the next article:How Can You Be Successful With Your Own Home Based Business?.
Tags: global financial crisis, internet bubble, marketing myths, online advertising, online marketing, ppc advertising, smart advertising
Almost everyone on earth has heard about the huge drop in online advertising: profits in free-fall, companies aren’t buying ad space, people are waking up to the difficulties when they want to advertise online. Just a second: that’s 2001.
The Dot-Com Bust
You probably remember that period as the dot-com bust. It was rough for just about every single person around, everyone who placed their hopes on the great dot-com hopes, but in a sense it had to happen. There were too many mystery profits being promised on a foundation that wasn’t so stable, so a big drop was inevitable.
But then, once that was finished, people concluded in haste that the online ad market was buried, which meant the foundation collapsed under the small market that was remaining. This fundamentally allowed Google to swoop in and take over most of the marketplace, which meant Google was suddenly ad placer #1.
The Big Re-Emergence
Ever so gently, the market came back, kept growing, ad agencies and SEO companies flourished, and a new honeymoon began again with ads online. People didn’t make all the same mistakes as before, though.
Wander your eyes over to 2008/2009 and the financial mess. Ad purchases dropped heavily. Advertising budgets were in tatters. And when a company, trying to keep its head above water, cuts its marketing budget, what’s up first on the chopping block? Newspaper buys? TV? Not really. Try online search engine marketing and ‘new media’ ads in general.
Has the Market Died Again?
To the amateur (or the journalist who doesn’t do her research), this looks like a big crash in advertising online. But where tons of people heralded, once again, the mess of 2001 repeated, anyone who did a little more research could see that it just wasn’t like that.
The truth is that the online marketplace for ads experienced a drop like everyone else in the world, but the final arrival point to stay informed is consistently the internet. Just because ads dropped doesn’t mean people fled the internet en masse. Far from it.
There is No Direction But Up When It Comes to Online Content
Really, with each passing month, we’re encountering even more gigantic drops in newspaper readership and TV viewership. And now books are facing attack from devices like Amazon’s kindle. Apple could release a 10-inch touchscreen device made only for web browsing and online content. People are without a doubt going online for their content fix.
This means advertisement online is only going to increase as more markets that are actually viable emerge. So while there has been a decline in the online ad market, and at times it has appeared rough, there are specific reasons for it that are the same reasons the whole world is experiencing a drop.
Now is the Most Opportune Time Imaginable
We are currently in a down period. Traditionally solid ad buyers have cut down their online advertising, costs to advertise are lower than they’ve been in a while, and still each day the analytics, the amount of good SEO companies out there, providing top PPC—all these things are still on the rise.
Are you going to be a business that hides during a recession, waiting for heavy security before doing anything? Or are you on the hunt for opportunity, constantly trying to see where the market is going and re-energizing at the most opportune moment, when ad rates and the market are perfect for it?
Don’t be confused by the illusion of a ‘gigantic drop’ in ads online. Look at the 5-year plan, comprehend where it’s going, and be successful.
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